Meet Alfredo
As a Creative Leader, Alfredo knows what it takes to transform an empty shell into a brand-new, compelling guest experience.
His experiences span from leading the creative ideation process to shepherding the design to opening day.
Effective leadership, partnership, and multilingual communication.
In addition to being fluent in Spanish, Alfredo speaks strategy; business development; production; construction; brand; design thinking; marketing; concepting; exhibit design; and user experience.
He’s an enthusiastic collaborator with internal teams, project partners, and external stakeholders, such as creative agencies, fabricators, and technical specialists.
His greatest strength is facilitating clear communication, mediating, and eliminating conflicts — sometimes by leading charrettes and workshops, other times by making a quick sketch or creating a digital image that communicates an idea — like this exhibit concept layout for Sapiens Live, an interactive experience based on Yuval Noah Harari’s best-selling book, Sapiens: A Brief History of Humankind.
Origin story
At the age of 5, while literally sitting at the edge of his seat during Disneyland’s Great Moments with Mr. Lincoln, he knew what he wanted to do throughout his life:
Create emotional and memorable experiences that transport people to other worlds, ignite their imagination, and inspire wonder.
If you share this vision and need a Themed Entertainment / LBE Industry and Experience Design professional with a global perspective and history with companies that are synonymous with creating best-in-class products for their guests, please…
Alfredo Fajardo 